Elevator Shoes
By Emanuele

Elevators – the inside track from a top bootmaker

5’9″ (175cm) is a funny height for a guy. I am from Italy where it is a kind of average height. This might seem strange, but you yourself sometimes do not think so. If you are my height I am sure you can understand that. You regularly see guys who are taller and you think: “I would like to be as tall as him”. Don’t get me wrong – it’s not a bad height. But!

Let me give you an example of what I mean. In my teens I modelled. And I got a fair amount of work. But then when I wanted to get further and do catwalk stuff etc. Bang. I was described as WAY too short. My ‘perfect average height’ was not right.

Having come from a family of shoe and bootmakers – Italy is rightly famous for its quality shoes – it got me to thinking. What about a really good quality range of elevators? Variety. Style. Fashion. In all sizes. Well made. Why not? They just did not exist anywhere at all. What is stopping anyone doing it? Not like the ‘made in Asia’ stuff which was then around. You know, it’s hard to realise when you go back just a few years. Everything was fairly poorly put together, old fashioned and in small sizes. Nothing – not a thing – was fashionable. Or even remotely of the late 20th century. Never mind the 21st century!

For me too, the idea felt right because my ancestors founded a high quality hand-made shoe company 100 years ago. Although they stopped producing when mass production really took off the 1950s, something was in the blood and I always liked very high quality shoes. What if I could use those traditional techniques to produce a really modern range and include elevators as a core feature? A Unique Selling Point.

In this post (and in others I plan to write) I am not specifically marketing my elevators but trying to tell you why I got into it, talk about some of my ideas about what guys should or should not do. When you make the boots, you get to know when you think someone is, say, trying to go too high, or when their lifestyle would suit a different approach.

If I have one fairly standard view, it’s that many men probably want to go too high and that they should consider the pluses and minuses of this. I totally understand

why, and in some situations in life, a 5″ (12cm) elevator is just perfect. Going out at night with your mates to a club or bar and getting the max height is just superb. But in other situations, a slightly more discreet 3″ (or 4″) is better. And there is no reason why you cannot do BOTH. At different times. People do not suddenly think “he is one inch or 2 cm shorter than he was last week”. It’s amazing to think, but people’s powers of observations are much less than you think.

In this blog, I want to explain all this from my perspective, as a maker of elevators and as someone who has always deeply desired to be taller. I also want to hear what you yourself want by way of styles, what criticisms or thoughts you have, your concerns about elevators, or your past experiences.

Elevators are more than just normal shoes or boots with a solid wedge jammed onto the bottom. To fit right, and to look right, they have to be designed well. To allow for the height increase and to make it look natural and above all completely un-artificial. A well designed shoe/boot with, say, an elevator slightly over 3″ (8cm) is undetectable on any man under any circumstances if it is properly designed.

Design HAS to incorporate fashion and trend and be alive to it. And with elevators, you have to take a lot more into account when you are making them and styling them. Nowadays, guys of all ages want their footwear to be fashionable, even if the styles are often classic. And also if you are wearing elevators above a certain size, you have to make sure you get the rest of your clothes right. If you look at photos of some celebs who wear seriously big elevators, it is only obvious because they are wearing enormous slightly dated heavy looking footwear with suits on red carpet occasions – the suit looks wrong, the boots look wrong. The whole effect is wrong.

In general, the higher you go, the more thought you have to give to what you wear, and what you are wearing it for, or the occasion. I have picked up many thoughts and ideas since becoming involved and I want to share these with you, even if you never buy a pair of our elevators!

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